Kånken Art by Linn Fritz
Piece by piece. Let’s keep plastic out of the oceans.
About 71% of the Earth´s surface is covered by the oceans. They produce over half of the oxygen on our planet, they´re the home to over one million species of animals and even more plants. Furthermore, the oceans are the key regulators of the climate. So it´s safe to say that every living thing on Earth is dependent on the health of our seas.
Tragically, estimates indicate that by the year 2050, there will be more plastic in the oceans than there are fish, unless we seriously change our habits and the way we handle our waste.
Working together against plastics.
With Kånken Art ‘21, Fjällräven aims to increase awareness around these problems, but also hopes to inspire change: Since 80% of ocean plastics come from land, our immediate surroundings are a good place to start. Let’s do it together, one piece of plastic at a time.
Kånken Art is part of Fjällräven’s Arctic Fox Initiative, and one percent of every Kånken Art ‘21 purchase goes directly to its fund. In 2021, Fjällräven is working with organisations that support the reduction of plastic waste and focus on cleaning up what is already out here.
Together with the The Arctic Fox Initiative, Fjällräven is joining forces with The 2 Minute Foundation and The Leave No Trace Center for Outdoor Ethics to keep plastics out of the oceans, piece by piece. They are encouraging each and every one of us to take two minutes to pick up litter. To participate, take a photo of you and a full trashbag, or you in action picking up litter. Tag it #IRespectNature for the chance to be featured on fjallraven.com/kanken-art.