Haglöfs was founded by a man with both visions and dreams. Wiktor Haglöf, son of a forester, was a good old-fashioned carpenter, fully convinced that in order for something to be really good, you had to make it yourself. The outdoor lifestyle a century ago was far from the self-chosen pleasurable pastime it is made up to be today. At least in Wiktor’s world. It was rather a struggle, working in the woods, or long journeys through rough landscapes in harsh weather just to get to school. So Wiktor Haglöf would base his company on the vision of easing the struggle, to improve life for those who had to endure the outdoors, not by choice, but to get by. We think this is solid ground for an outdoor brand. This means that everything Haglöfs do has purpose, every detail is made to make the outdoor lifestyle a little more enjoyable. When your gear and clothing are designed to be a reliable partner, helping you to get the work done – a shiny surface isn’t worth a thing. Only high-quality crafted goods make the cut.
Haglöfs commit to do all they can to ensure that the outdoors will still be there for future generations to explore. They offer products that are designed and made to last. This is a process which starts with design choices and goes through materials selection, product construction and quality control. They try to minimise waste - if product can be repaired and put back into use this is the ideal situation. Their Leftover initiative allows their product team to get creative with the leftover fabrics they find, diverting excess fabric from the waste stream. And most importantly, they focus on the choice of materials and their production to reduce the overall impact of their products on the environment.