Fjällräven Launch New Kånken Art To Raise Awareness For Ocean Plastic Pollution
Plastic oceans are becoming an ever present problem for the modern world. In fact, it is estimated that by the year 2050, there will be more plastic in the oceans than there are fish. That is unless we seriously change our habits and the way we handle our waste.
In order to raise awareness to this cause and in connection with World Ocean Day, our friends at Fjällräven have launched their latest in the Kånken Art series, a dedicated run of fantastic packs, mini bags and laptop cases with unique design dedicated to raising awareness of plastic in our oceans.
After two successful annual releases, Kånken Art ’21 is the third edition and has a clear mission to draw attention to the problem of ocean plastics.
These packs are made from G-1000 HeavyDuty Eco S in recycled polyester and organic cotton and were designed by Swedish illustrator and animator Linn Fritz.
Linn explains why she was passionate to be a part of this project with Fjällräven and the inspiration behind the design:
“We share a strong value: that our future and the future of nature are intertwined. Therefore, we need to take care of it better. We need to value what we have before it’s too late.
The way the small pieces of colourful toxic plastic are floating around in our blue oceans made me become aware of the fact that we are slowly killing the oceans. And the fact that plastic degrades so slowly, over hundreds and thousands of years, made me realise that I wanted to bring more awareness and create a pattern around this important topic. So, my Kånken became an abstract pattern inspired by pieces of plastic. It is a gentle reminder for people of the problem every time they see the bag.”
The Kånken Art ’21 products will feature a design in two colour palettes: Ocean Surface and Ocean Deep and features abstract pattern inspired by floating pieces of plastic.
Why Ocean Plastics Matter
About 71% of the earth´s surface is covered by oceans. They produce over half of the oxygen on our planet and are home to over one million species of animals and even more plants. They are also the key regulators of the climate.
Here are just a few stats of the impact that plastic oceans have on the planet:
- Approximately 10 million tonnes of plastic are dumped in oceans annually, that’s around a full bin lorry every minute.
- Non-compostable plastics can take up to 1000 years to decompose and are generally not capable of bio-degradation. Instead they ‘photodegrade’, a process by which the plastic bags are broken down into smaller, toxic parts to both wildlife and fauna when ingested. As more and more sea life ingests plastic, so do we too. In fact it’s estimated that as a result humans also ingest around 40 pounds of microplastics in their lifetime.
- Over 1 million marine animals are killed by plastic pollution every year.
- Over 50% of manufactured plastics are single use plastics – designed to be used once then thrown away.
For more information on our relationship with Fjällräven and Kanken, read our guide here, or to explore how we at Open Air are doing our part to reduce plastic during shipping, read our commitment here. The Kånken Art 2021 is an incredibly rare range that (unlike the plastics in the ocean) will not be around for long, so be sure to pick yours up whilst you still can!