Brand Spotlight: Everything We Love About Fjällräven Kånken
Kånken’s popularity and inventiveness for innovation is no secret to any outdoor lover! From backpacks to key-rings, Fjällräven continues to prove that they are at the forefront of customer satisfaction, wants and environmental concern!
Today, we thought we’d turn our spotlight over to Kånken, showcasing some of our favourite additions to the range that Fjällräven made over the past few years and some of our favourite innovations they continue to push!
The plight that is fast fashion and textile waste is not something that sits too well with us, so when we heard about this initiative, we were thrilled!
Made from spill within the wool textile industry, Fjällräven have taken this usually wasted product and have transformed it into a high quality Melton fabric. The entire RE-wool series maintains an incredible level of Fjällräven quality, whilst also providing an environmentally friendly solution as well as looking great!
Following the sustainability path, it’s clear that nothing stops Fjällräven in their quest for improving and offering a wide range of sustainable clothing. Plastic perhaps isn’t the first thing that comes to mind when you think of backpacks, but their special blend of polyester made entirely from plastic bottles is amazing!
Each RE-Kånken bag contains the plastic of around 11 plastic bottles whilst still keeping the bag securely dry from wetness. In Fjällräven’s own words, “It doesn’t matter how sustainable it is, if a shell material doesn’t keep you dry we won’t consider it.” It’s clear that they have found a winner here!
Not only that but, but utilising their own SpinDye technology, Fjällräven have continued to radically reduce the amount of water, energy and chemicals used during the manufacturing process, making for a perfect everyday companion with the same genius design as the original, but now reinvented from a recycling/recyclable perspective that saves natural resources.
The best part though? When the back comes to the end of it’s (long) life, it can be recycled again! This is one initiative that we can’t get enough of!
If there’s one thing we love even more than sustainable clothing, its self expression and acceptance of others! We’re incredibly fortunate in the outdoor community that most people you find are already on board with people being happy and won’t tolerate intolerance!
So when we saw the Kånken Rainbow range, we just had to get some in store to celebrate the LGBTQ+ community and message of self expression with our customers. What makes this range even better, is the fact that part of the sales from each product sold goes towards environmental projects that are part of the Arctic Fox Initiative.
Take a look at Fjällräven’s other environmental initiatives here.
Last (but certainly not least) on our list is Fjällräven’s Vinylon F fabric. Durable, lightweight and lasts a lifetime, this signature fabric is a staple of the brand and has been used since day one due to it’s reliability and durability.
Despite being a man-made fabric it functions like one created by nature. When Vinylon F fibres become damp they swell, making the weave tighter so they resist rain showers without the need of a coating! Pretty neat right!
So there you have it, a quick breakdown of some of our favourites from the Kånken range as well as some great inspiration for your next purchase! If you have any questions on any of the products showcased here, don’t hesitate to get in touch! Our team are on hand and happy to help!